P E N S A L A B S

Pensa Labs provides accessible, precise and configurable digital fabrication solutions that simplify workflows, reduce labor costs, training costs and the loss of institutional knowledge while creating new possibilities. Pensa Labs has envisioned a new approach to manufacturing. Their equipment enables both the positives of industrialization (low cost, highly repeatable and accurate parts) as well as the advantages of craftsmanship (bespoke customization and specialization).

Behind the development of Pensa Labs revamped social media presence lies a meticulous process rooted in comprehensive research encompassing the target audience, value proposition, competitive landscape, and thorough market analysis. I am prepared to provide a detailed exposition of the strategic methodologies employed throughout this endeavor. Here is a comparison between the previous and current versions.

- I N V O L V E M E N T -

Target Research

Brand & Marketing Strategy

Rebranding

Content creation

Product launching

Creative Direction

Copywriting

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