Hello! I am Karen Amodio, a Brand & Marketing Strategist passionate about creating purpose-driven integrated marketing and communication strategies across diverse industries, shaping and conveying a brand's story to connect and engage its target audience.
With a proven track record of effective leadership and driving business growth, I excel at guiding teams from conceptualization to the implementation stages, ensuring seamless execution and innovative solutions that achieve organizational objectives.
My background is enriched by a varied professional journey that has honed my ability to learn quickly in fast-paced environments. I bring a multifaceted skill set, allowing me to navigate various facets of business across diverse industries.
Growing up in a multicultural family in Madrid, I developed a passion for travel, world cultures, and lifestyle. Living in Italy, the United Kingdom, and New York City further broadened my horizons and fueled my curiosity for different languages and cultural nuances. Art, music, fashion, poetry, yoga, emotional intelligence, and travel are integral parts of my life and serve as constant inspirations, shaping my approach to work and creativity.
My journey into marketing began during my Bachelor’s Degree in Business Administration, where I discovered my passion for marketing and communications. Pursuing this passion, I completed a Master's Degree in Marketing & Communications at Polimoda.
I am committed to supporting brands that want to communicate their unique stories while making a positive impact and driving business success. I firmly believe in the power of creativity and sustainability, striving to create content that resonates with human emotions and encourages thoughtful reflection.
EXPERTISE:
Brand, Marketing & Communications Strategy
Brand Identity
Trend Forecasting
Integrated Marketing
Campaign Conceptualization & Execution
Social Media & Influencers
PR & Events
Team Leadership & Management